Understanding Your Results
What your Visibility Report and Visibility Improvement Plan tell you and how to act on them.
Your Visibility Report
The Visibility Report is your complete AI search analysis. Access it from your dashboard by clicking on any business. It contains the following sections:
Overview
Your headline visibility score from 0 to 100 captures how well AI platforms know, recognize, and recommend your business across all dimensions.
- Green (80+) — Strong visibility. AI platforms consistently recommend you. You’re a recognized leader in your category.
- Yellow (40–80) — Room for growth. You appear in some AI responses but not consistently. There are specific gaps holding you back.
- Red (below 40) — Critical. You’re largely invisible to AI platforms. Most potential customers asking AI about your category will never hear your name.
Compare
The side-by-side competitor scoreboard shows your business plus your top competitors, ranked by Share of Voice. You can see exactly who’s winning and why. Switch between side-by-side and heatmap views to explore the competitive landscape from different angles.
Insights
Competitive intelligence explaining what drives the rankings. Understand why top competitors are favored by AI platforms — this is your blueprint for building a targeted strategy to close the gap.
Top Fixes
A quick summary of the most impactful improvements you can make, drawn from your full Visibility Improvement Plan.
Improvement Plan
A direct link to your full AI Visibility Improvement Plan, showing the total point upside available if you address every recommendation. Click through to see prioritized, actionable fixes tailored to your business.
Gap Analysis
A detailed breakdown across all 11 visibility metrics, showing exactly where you’re strong and where you need improvement. Gaps are organized by severity:
- Critical — AI is actively working against you. Outdated information, negative sentiment, or factual errors need immediate attention.
- Important — You’re missing significant opportunities, such as having no presence on a particular platform or being absent from key query types.
- Moderate — Smaller opportunities that contribute to overall strength when addressed.
Platforms
A platform-by-platform breakdown showing how you perform across all 5 AI platforms. Each platform has different training data, search capabilities, and recommendation logic — this section reveals exactly where your strengths and weaknesses lie on each one.
Score Trend
After running multiple analyses over time, the Score Trend section shows your score trajectory, making it easy to see whether your efforts are paying off. Rising scores confirm your fixes are working. Declining scores signal new competitive pressure or content decay. We recommend running follow-up analyses every 4–6 weeks for just $29 each.
Your AI Visibility Improvement Plan
Vizaeo builds you a custom AI Visibility Improvement Plan that translates your gap analysis into actionable, prioritized recommendations specific to your business, category, region, and competitive landscape.
The plan is organized into two sections: Committed items you’ve chosen to prioritize, and the full Recommendation Library of all available fixes. Each recommendation includes what to do, why it matters, an effort estimate, and a priority level. Track your progress with three statuses: Not Started, In Progress, and Done.
The most effective strategy is to focus on high-priority, low-effort fixes first. These give you the fastest improvement with the least work — the low-hanging fruit that can move your score before you tackle the bigger projects.
For detailed explanations of each metric that drives these recommendations, see The 11 Visibility Metrics.