What is Vizaeo?
Understanding AI visibility and why it matters for your business.
The Shift from Search to AI
Traditional search engines rank websites. You type a query, you get a list of blue links, and you click through to find what you need. AI is fundamentally different. When someone asks ChatGPT “best dentist in Austin,” the AI doesn’t show a list of links — it recommends businesses by name. It picks favorites. It gives direct answers.
This changes everything for businesses. In the search era, you could buy ads or optimize for keywords. In the AI era, the model either knows you and recommends you, or it doesn’t. If you’re not in that recommendation, you’re invisible to a rapidly growing audience of AI users.
And this audience is growing fast. Hundreds of millions of people now use AI assistants for recommendations that used to go through Google. Every month, the share of decisions influenced by AI grows — and the share influenced by traditional search shrinks.
What AI Visibility Means
AI visibility is how often and how prominently AI platforms mention and recommend your business. It’s a new dimension of online presence that exists alongside — but is distinct from — traditional SEO.
Unlike SEO, which focuses on optimizing for Google’s ranking algorithm, AI visibility is about how large language models perceive your brand. These models form their understanding from training data, web content, online reviews, structured data, press coverage, and dozens of other signals. The result is a kind of “AI reputation” that determines whether the model recommends you, ignores you, or mentions a competitor instead.
The challenge is that this reputation is invisible. You can’t see it in a dashboard, you can’t check a ranking page, and the AI platforms don’t publish how they decide. That’s the problem Vizaeo solves.
Share of Voice
Share of Voice (SoV) is your core metric in Vizaeo. It measures the percentage of AI recommendations that include your business compared to all businesses mentioned in your category.
The formula is simple: your mentions divided by total mentions, times 100. If there are 200 total business mentions across all AI responses in your category and your business appears 60 times, your Share of Voice is 30%. That means you appear in roughly one-third of AI responses about your type of business in your area.
Share of Voice gives you a single number that captures your competitive position in the AI landscape. It’s intuitive, comparable over time, and directly tied to how often potential customers are hearing about you from AI. Learn more about how SoV is calculated in How AI Visibility Works.
What Vizaeo Does
Vizaeo queries 5 major AI platforms — ChatGPT, Claude, Gemini, Grok, and Perplexity — with questions tailored to your business, category, and region. It analyzes every response to measure your Share of Voice, rank you against competitors, identify gaps, and recommend fixes.
Think of it as an MRI for your brand’s presence in the AI ecosystem. Just as an MRI reveals what’s happening inside your body that you can’t see from the outside, Vizaeo reveals how AI models perceive your business — information that’s otherwise completely hidden from you.
The result is a comprehensive report with a visibility score (0–100), competitor rankings, gap analysis, and a prioritized action plan. Run it periodically to track your progress and catch changes before they impact your business.